Table Of Contents
- Background Info
- 5 Pros of Earn More Writing
- 3 Cons of Earn More Writing
- 4 More Things You Should Know
- Do We Recommend Earn More Writing?
- Who Should Buy It
- Who Shouldn’t
- The Different Packages (And Which Is Best)
- 4 Tips For Getting The Most Out Of The Course
Earn More Writing – Background Information
Earn More Writing is an online course that teaches the business side of online freelance writing.
Professional blogger and columnist Holly Johnson created the course in 2016.
It features 8 modules of mostly video-based content (~3.5 hours watch time), plus bonus materials and access to a private Facebook group (700+ members).
This Earn More Writing review aims to help you decide if the course is a good fit for you.
- We paid $199 for access to the course (the “Standard Package”).
- We both went through all the course materials and took notes.
- Leanne joined the private Facebook group for members and had a look around.
- We jumped on a call and discussed our impressions of the course, what we liked, what we didn’t like, etc.
- We agreed we were happy with the course overall and would not be requesting a refund.
- We searched online for other reviews of the course to see if there were any key points we missed.
- We wrote a first draft of this review.
- We sent the draft to our Freedom Business Builder community and asked for feedback.
- We sent the draft to the Earn More Writing team and asked if they had any comments or corrections.
- We made our final edits and published the review.
Note: We earn a commission if you decide to make a purchase through referral links in this review. Read our full disclosure here.
Pros Of Earn More Writing
1. Created By A Highly Successful Freelance Writer
By all accounts, Holly Johnson seems to have done very well for herself as a freelance writer.
Her journey looks like this:
- Back in 2010 she was working a regular nine-to-five job (unclear if the job was related to writing) and earning $35-40k per year.
- She started her freelance writing business on the side, in her free time. She built up her own blog and portfolio and wrote some articles for free. Her first paid gigs were $50 per article.
- In October 2011 she earned $11,660 from freelance writing and has consistently been earning $10,000+ per month as a freelancer since then. Nowadays she earns up to $1500 per article.
- In 2015, Holly invoiced her freelance clients for $180,000. In 2016, when she released her course, she was on track to invoice for $225,000 in paid writing work.
Holly has achieved this success working from home and raising a family – she and her husband have two young daughters – and apparently take up to ten vacations a year (!!).
She has written for well established publications such as Forbes, The Wall Street Journal, The Simple Dollar, and U.S. News and World Report Travel.
Some samples of her writing we found online:
- The Simple Dollar: Financial Advice That Needs to Die
- The Wall Street Journal: Should Couples Keep Their Financial Assets Separate?
- U.S. News and World Report: 10 Top Historic Hotels Across the U.S.
Within the Earn More Writing course, Holly also shows several screenshots of invoices she sent to one client:
All that to say, Holly certainly seems to have the credentials to teach others how to build a profitable online writing business.
2. Solid Course Structure And Format
The course consists of 8 modules (+1 if you buy the Standard or Pro packages) that are well organized and structured to guide you through building your freelance writing business.
Here’s how everything is laid out:
- Module 1: How to Establish a Blog and Brand
- Module 2: How to Build Your Portfolio and Pitch Clients
- Module 3: Defending Your Workday
- Module 4: Making the Transition from Broke Writing to Rich Writing
- Module 5: Finding (and Keeping) Your Dream Clients
- Module 6: Getting Paid
- Module 7: Get More Work by Making Editors Happy
- Module 8: Taking Your Income into the Stratosphere
- Bonus Module: Get Rich Ghostwriting for CEOs (Standard and Pro packages only)
Here’s how it looks inside the course:
The videos are all slideshow format, with Holly talking over the slides. Simple but engaging.
There are ~3.5 hours of video in the first 8 modules, plus a 26-minute video on Ghostwriting in the bonus module for Standard and Pro members.
Here’s a 15-second snippet of audio from the Module 1 video to give you a feel for it:
At the end of each video, Holly does a quick recap of the material and specifies action items, making everything very clear.
There are also worksheets provided for each module, which are essentially short PDFs you can download and print out. We didn’t find much value in these personally, but it doesn’t hurt to have them.
3. Real World Examples
Throughout the course, Holly draws from her extensive experience in the freelance writing business.
- Lots of examples of challenges Holly faced and overcame while building her business.
- Scripts and email templates you can use for pitching and communicating effectively with clients.
- Screenshots of pitches and emails Holly has used effectively herself.
We also appreciated that every recommended action was backed by sound reasoning. Holly not only gives you advice in the course, but also explains her reasoning for that advice. So you’re never left wondering why you should do A, B or C.
4. No-Hype Sales Page
One thing we like to do after going through all the materials in a course is refer back to the sales page and see if it’s an accurate representation of what we bought.
We’re glad to say that this sales page is solid. It’s not very long and there are no outrageous claims on there. The testimonials seem legit and we checked that the URLs listed alongside them were from real websites.
If anything, the Earn More Writing sales page undersells the course. But we like that, and were glad to see the following in their FAQ section:
What if I am unhappy with the course?
We think you’re going to love this course and get a ton of value from it. Of course, we can’t guarantee your results. No matter how much knowledge we give you, it’s still up to you to make it happen. However, if you are unsatisfied with your purchase, contact us in the first 30 days and we’ll give you a full refund.
5. Sets Realistic Expectations
In addition to the no-hype sales page, the course itself does a great job of letting aspiring freelance writers know what it takes to succeed.
There’s no sugarcoating the fact that lots of hard work is required.
Holly repeatedly emphasizes the importance of delivering exceptional value as a freelancer, and shows how that often comes down to things like:
- Going the extra mile for clients
- Responding quickly to emails
- Turning in work ahead of schedule
- Occasionally taking on very tough or “boring”assignments
As she says in Module 7:
“In my career, I’m the person to go to if you have something really shitty that you need written tomorrow, because 99% of the time I will do it regardless because being that kind of worker makes you the worker they’re going to hire for other things.”
But Holly is also quick to note the importance of setting strong boundaries and not being a pushover. She seems to have mastered the art of being assertive without being rude or pushy, and provides plenty of examples for how to deal with “nightmare” clients (and avoid them in the first place), how to ask for a raise, etc.
Cons Of Earn More Writing
1. Material A Little Dated In Places
Best we can tell, the course was created and launched in 2016, and it looks like it’s been updated very little (if at all) since.
This isn’t a huge problem, because most of the material has aged well and is still applicable.
However, here are three updates we’d love to see:
- Using social media to build your freelance writing career
Instagram would likely be useful in that regard nowadays, but there’s no mention of it in the course. Nor is there mention of Facebook Live, while the not-so-popular Periscope gets a nod. (Related: organic reach on social media has declined greatly since 2016, so it may not be such an effective tool for freelancers anymore.)
- Best job sites for freelance writers
There are a handful mentioned in the course, all of which still seem to be going strong. But it would be nice to hear about sites that have come along since 2016 that are worth checking.
- List of businesses with blogs
This list is included with the Starter and Pro packages and has links to 300+ business blogs that you can pitch your writing services to. We didn’t go through the full list but we suspect there are at least a few in there that are outdated by now.
Of course, when you join Earn More Writing you also get access to the private Facebook group with 700+ members. You’ll surely hear about things like the latest social media best practices and new job sites there.
- We ran this review by Holly and she noted that Earn More Writing will be updated and refreshed at some point in 2019.
2. Minimal Text With Each Video
It would be nice to have a written version of the material covered in each video, or even a simple transcript. Instead you get only a few short paragraphs and bullet points.
So if you much prefer text to video, this probably isn’t the course for you.
Also, we found that whenever external websites and resources were mentioned in the videos, there were never links to them there on the same page for easy access.
There is a big list of external resources and links right at the beginning of the course, but it would be more convenient to have them linked below the videos that refer to them so you don’t have to go searching or typing in the URLs.
3. No Mention Of Keyword Research
We (reviewers Leanne and Niall) were both surprised to find no mention of keyword research in the course.
This is understandable in one sense, as freelance writers are usually assigned topics to write about by their clients, with target keywords already specified.
However, a big recommendation in the course is to start and build your own blog, and Holly also advises pitching prospective clients a few article ideas, two things which a bit of keyword research knowledge would help considerably.
Imagine pitching two articles to a prospective client:
- The first article is based on an idea you had in the shower and which you think would be a hit with that client’s audience.
- The second article is based on some quick keyword research which helped you identify a low competition target keyword that Competitor A is ranking #1 for, bringing 500 visitors per month to their website. “Would you like me to write a better article than Competitor A and help you steal their traffic, Mr. Prospective Client?”
As you can see from that simple example, keyword research is a powerful weapon in a freelance writer’s arsenal.
But again, no mention of it in Earn More Writing.
(Related: not as glaring an omission as keyword research, but there was also no mention in the course of building an email list. Which seemed a little odd, given that Holly strongly advocates building your own personal brand.)
4 More Things You Should Know About Earn More Writing
- There is a 30-day full money back guarantee. As per the sales page: “if you are unsatisfied with your purchase, contact us in the first 30 days and we’ll give you a full refund.”
- The Facebook group seems to be active and valuable. Here is what Zoë Biehl, a long-time member had to say about it:
“Holly posts daily what she is working on that day and how much money she is making. Everyone is encouraged to do the same. She explains in the course that the best way to hit your income goals is to break down how much you need to make each day you work, and do everything you gotta do to hit that goal each day.
If you have any kind of question or need guidance on anything, people are super responsive, including Holly. She responds to pretty much everyone. And I really appreciate her no-nonsense responses of how she handles her clients.”
- You DO NOT get lifetime access to the course when you join. All three packages only give you 1 year of access to the course materials (though we’ve heard from another buyer that you can extend access for a “nominal fee”). Access to the Facebook group is indefinite.
- Holly does offer a free workshop / webinar from the sales page, where you can apparently learn the “6 Keys To Online Freelance Success.” We didn’t sign up for this so not sure how good it is, but it should give you a feel for Holly’s teaching style and if her full course is right for you. Expect a sales pitch at the end.
Do We Recommend Earn More Writing?
Holly walks her talk and the course delivers as promised.
Everything is laid out clearly and concisely, you get access to a private community of freelance writers, and there’s a 30-day money back guarantee.
Hard to go wrong with all that.
Who Should Buy Earn More Writing
- People who already know how to write but need help with the business side of things
This course is about the BUSINESS of freelance writing. By design, there’s not much in there to help you become a better writer. It’s designed to help you become a more profitable writer.
- People who are serious about building a freelance writing career
If you’re already committed to your craft, this course should help you make a good living doing it.
Who Should NOT Buy Earn More Writing
- People who don’t have much time to spare
20 hours per week is probably the minimum you’d want to put into this. Holly got started in her spare time while still working a day job, but she’s a self-described workaholic. The approach she advocates definitely requires hard work and sacrifice.
- People who want a flexible schedule
You can be somewhat flexible but the more you treat freelance writing like a job, the more you stick to a schedule, and the more available you are to respond quickly to emails, the better.
- People who don’t want to build their own brand or be active on social media
Social media has played a big part in Holly’s success, and she strongly advocates building your own following and brand and leveraging that to boost your writing career.
If you’re any of those people, Earn More Writing wouldn’t be a good fit for you. See our alternative recommendations at the bottom of this article.
3 Different Packages – Which Is Best For you?
There are three different “packages” to choose from when joining Earn More Writing:
- Basic – $149
- Standard – $199
- Pro – $349
We bought the $199 Starter Package and found that to be good value, mainly on account of the Ghostwriting module.
If you’re not interested in ghostwriting, your best bet would be to go with the Basic package.
We can’t comment on the 30-minute coaching sessions with Holly in the Pro package, but according to another review you can upgrade from the lower packages later to get those.
With that in mind, we recommend signing up for either Basic or Standard package first, and see how you get on. You can always upgrade to Pro later if you’d like that one-on-one help from Holly.
4 Tips For Getting The Most Out Of The Course
- Take notes as you go through all the materials. This will force you to pay more attention, you can jot down tasks and ideas as they occur to you, and it makes it easy to find and refer back to parts of the course later.
- There are more than 3.5 hours of video in the course. You can get through them much faster without losing comprehension using this free plugin for Chrome. (We watched many of the videos at 2.5x speed.)
- Before following the recommendations in the course related to social media and job sites, ask in the Facebook group if the same advice still applies today.
- Most important: ACTUALLY TAKE ACTION ON WHAT YOU LEARN IN THE COURSE! It takes more than watching a few videos to build a freelance writing career.
Do You Like The Sound Of Earn More Writing?
If not, here are some other resources you might find helpful for building your freelance writing career:
- Top rated freelance writing courses on Udemy
- Top rated freelance writing courses on Skillshare
- The Freelance Blogger’s Money-Making Toolkit
P.S. Have you bought this course before? Please consider leaving a review below – good or bad – doesn’t matter so long as it’s helpful to our visitors. Thanks for your support!