eBiz Weekly #18

Charging more, robotaxis, and why you shouldn't start a podcast.

This week:

  • SEO Geeks Only
  • How Much Should You Charge?
  • Charge More Than You Think You Should
  • Hate Marketing?
  • Nomad Train
  • Premium Coffee
  • Robotaxis
  • Don’t Start A Podcast
  • Prepaid SIM Cards
  • April Finance Report

SEO Geeks Only

The guys at Authority Hacker have been releasing some great content recently, all about link building.

This in-depth article blew my mind, detailing how they built 700+ links in a year for a site they eventually sold for six figures.

Then there’s an interview with fellow Irishman Jason Malone, who builds links as a service. Super geeky stuff but highly recommended if you’re serious about SEO or building an authority site.

Also, I’ll be attending the Chiang Mai SEO Conference this November. Let me know if you plan to be there, too. Looks like there are still some tickets available.

How Much Should You Charge?

If you’re having trouble deciding on your freelance rate, IWT has three good rules of thumb:

  1. Drop Three Zeros Method
  2. Double your “resentment number”
  3. Do what the next guy does

Alternatively…

Charge More Than You Think You Should

Great advice for freelancers on Reddit.

Note for service providers worrying about charging “too high” a price or considering “starting small and working up”. Remember that it’s easier to negotiate DOWN than UP. In other words charge WAY more than you think you should.

The full post is worth a read.

Hate Marketing?

This thread on Twitter gives a good perspective of marketing and how it doesn’t have to be sleazy or inauthentic.

Key point:

“To me, marketing is the practice of making it easy for the people who would benefit from knowing me, to find me.”

Nomad Train

The Trans-Siberian railway is the most epic train trip on the planet, taking you from Moscow to Mongolia (and beyond) across some spectacular landscape.

Nomad Train has a 2-week trip scheduled for this September – they do a few overnight stays at some towns/cities en route – so you can organize everything easily and get to know a bunch of other digital nomads along the way.

Use promo code EBIZFACTS at checkout for a €50 discount.

(Fun fact about Vladivostok, a city in Russia which marks the end of the Trans-Siberian railway: it’s closer to Australia than it is to Moscow. Also, here’s a 5-star read for the train.)

Premium Coffee

From Jim’s Marketing Blog:

People don’t visit coffee shops for the coffee. They already have coffee at home. They go and pay 500% more for coffee at the coffee shop, because of the experience. Understanding this principle is essential if you’re serious about growing your business. Don’t just sell the thing you do. Sell the way you do, the thing you do.

One way to show prospective clients what it’s like to work with you is via Ground Zero Case Studies.

Robotaxis

Okay, so this isn’t related to online business, but if it comes to fruition it definitely counts as passive income.

Last week Elon Musk unveiled plans for a Tesla ride-sharing app (watch the 3-minute video here). Which means you could own a Tesla and have it drive around autonomously when you’re not using it, operating as a taxi and earning you as much as $30,000 per year.

Don’t Start A Podcast

Advice from someone who has recorded 300+ episodes of a podcast that has made several top business podcast lists:

now that podcasts are all the rage — do we recommend that you start one? Not at all.

How much business has the podcast brought us? None whatsoever.

[…]

So what should you do instead? It’s way easier to be a guest on a podcast than it is to host a podcast. You can piggyback onto all of their marketing and let your brilliance shine to their audience. By guesting on a number of podcasts you can reach a much larger audience than you would by building your own podcast.

Prepaid SIM Cards

Wish I’d known about this website when I arrived in Bali last week: it’s a wiki that collects information about prepaid mobile phone plans all over the world.

Really useful if you move countries regularly and need to stay connected.

We’ve added it to our shortlist of recommended travel resources for online business builders.

April Finance Report

I’ve been tracking everything I earn and spend since January 2011 and posting monthly reports online.

Here’s my report for April.

That’ll do it for this week.

Keep working at it, and let me know if I can help with anything.


Niall Doherty
eBiz Facts

P.S. Hi from Ubud in Bali. If you’d like to read some of my more personal ramblings, my latest Momentos are here.

By the way...

Freedom Business Builder
FBB is a private community of online business builders. Our 300+ members range from people just starting their first online businesses, to experienced online entrepreneurs earning thousands of dollars each month. More info here.

Travel Hacker’s Toolkit
Check out the top resources I recommend for the traveling online business builder. Cheap flights, a jet lag app, free VPN software, and more.

Great Value Courses
My go-to websites when looking to learn or enhance a skill are CourseraSkillshare and Udemy. They have thousands of courses on many different topics, rated and reviewed so you can easily tell what’s best. Udemy and Coursera are pay-per-course, whereas Skillshare is a subscription model (my preference).

Start Earning Online
Check out our free crash course to help you build an online business, consists of 11 videos and accompanying articles.

Facebook and Twitter
If you enjoyed the above, come follow eBiz Facts on the socials. We share this kind of content regularly on Facebook and Twitter.

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