The Digital Sandwich Shop

Have you ever wanted a sandwich but been too lazy to make one?

Of course you have.

We’ve all been there.

This cat's there right now

What do we often do when we find ourselves in that situation?

Well, if I’m home visiting family in Ireland like I was recently, I ask my mother to make one, because I have an Irish Mammy and they’re only too happy to make you a nice sandwich.

(Shout out to Mammy Doherty there in Slieverue!)

But let’s say you don’t have an Irish Mammy, or she’s not available to make you a sandwich because you’re off in Amsterdam or Thailand or some mad place… what do you do then if you want a sandwich but you couldn’t be bothered making one?

Well, quite often, you just go down the road to your favorite sandwich shop and you pay another person real money to make you a nice sandwich…

Next time you’re standing in the sandwich shop waiting on your six-inch roast beef sub to get all toasty, ask yourself this:

“How long did it take the person behind the counter to learn their trade? How long did it take them to learn how to make a decent sandwich?”

Probably not very long, right?

They probably got only an hour or two of training, a day at the most.

And yet, these people behind the counter in the sandwich shop frequently have customers lining up to give them real money in exchange for their sandwich-making skills.

And here’s the really interesting part:

  • Every one of those paying customers is probably capable of making an equally delicious sandwich themselves, from the comfort of their own kitchen.

Actually, they can probably make an even MORE delicious sandwich at home themselves, for a much CHEAPER PRICE.

So with that in mind, here’s what you have to wonder:

What kind of world are we living in, when people pay other people good money, to do things they could easily do — or quickly learn to do — themselves?

Seriously, what kind of crazy world is that??

Oh wait, I know what kind of world that is: it’s the real world!

BECAUSE IT HAPPENS ALL THE TIME!

You and I pay people every day to do things we could easily do or learn to do ourselves.

Every time you:

  • Buy a sandwich
  • Buy a coffee
  • Take a taxi
  • Get groceries delivered
  • Pay someone to clean your apartment
  • Pay someone do your laundry
  • Or a whole host of other things…

…you’re paying another person to do something you could easily do yourself!

And this phenomenon of the real world is something I like to remind my students of whenever they tell me they don’t have enough skills to start earning online, or when they tell me that it takes too long to develop skills other people are willing to pay for.

Let me make it very clear:

You don’t have to be an expert at something to deliver real value and start earning good money online.

And that’s because: expertise is relative.

I’ll say that again.

Expertise. Is. Relative.

What that means is this:

  • You DON’T need to be the best
  • You DON’T need to be some kind of super-expert at whatever work you choose to do
  • You just need to be better than the people paying you.

And sometimes you don’t even need to be better than them. You just need to be willing and able to do things they’d rather not do themselves.

Like making sandwiches…

But, you know, we’re talking working online here, so they’d be digital sandwiches.

No, wait. There’s no such thing.

The equivalent of making sandwiches online would be things like:

And lots of other stuff like that.

All skills that you can probably already do, or at least learn to do very quickly.

Now obviously:

The more you develop your skills –> the more value you can provide –> the more in-demand you’ll be –> and the more money you can make.

BUT, the point I’m making here is that you likely already HAVE several skills that you can use online that clients will happily pay you for.

So don’t go thinking you need to spend months learning how to program or something like that to start earning online because you absolutely don’t!

Just like someone who gets hired at a sandwich shop doesn’t require months of training before customers start paying them to make sandwiches.

No, they can start doing that almost immediately.

So again, don’t make this working online thing more complicated than it needs to be.

You probably already have skills you can use to get started earning online.

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