Site Progress Report – February 2011

 

Before I get into this month’s site progress report, some quick announcements:

Can’t see the video? Click here.

To summarize:

  1. February was by far the best month this site has ever had.
  2. No more interview posts after this Wednesday’s Q&A with Tyler Tervooren.
  3. I’m cutting back to publishing just twice per week on the blog. Look out for newness on Tuesdays on Fridays, starting next week.

Site Progress Report – February 2011

Ok, so these monthly site progress reports are a way to keep myself motivated and accountable. I’m hoping I can build my audience significantly over time and share what works for me.

If you’re not interested in website traffic or building an audience online, you may want to skip these posts. No worries. I usually post them on weekends so they don’t much get in the way of my regular articles.

Here are the numbers for ndoherty.com for January 25 to February 24.

Raw numbers

  • 16 published posts (+3 compared to last month)
  • 251 comments (including mine, +134)
  • 9,576 visits (+4,055)
  • 16,792 pageviews (+7,726)
  • 3:10 average time on site (+1:07)
  • 1.75 pages/visit (+0.11)
  • 464 total followers on Twitter (+125)
  • 331 total rss/e-mail subscribers (+74)

Most popular posts/pages

  1. Random Acts of Courage – Wednesday challenges and field report (1,614 views)
  2. The Stockdale Paradox (1,442 views, +556 compared to last month)
  3. The Disrupting the Rabblement manifesto: How to think for yourself, live your dreams, and piss off some zombies (740 views)
  4. About Disrupting the Rabblement (523 views, +300)
  5. Random Acts of Courage – Tuesday challenges and field report (447 views)

Top traffic sources

  1. google / organic (3,164 visits, +1,007 compared to last month)
  2. direct (2,179 visits, +1,094)
  3. facebook.com (1,137 visits, +425)
  4. twitter.com (862 visits, +745)
  5. feedburner/feed (350 visits, +250)

Top search terms

  1. stockdale paradox (578 visits, +137 compared to last month)
  2. niall doherty (157 visits, +98)
  3. ndoherty (131 visits, +97)
  4. ndoherty.com (128 visits, +67)
  5. the stockdale paradox (87 visits, +7)

Goal conversions

See Karol Gadja’s excellent post on Think Traffic for an explanation of this stuff.

  • Goal 1: Long Visitor (4 mins) – 1,439 conversions, +771 compared to last month
  • Goal 2: Rabid Fan (5 pages) – 377 conversions, +221
  • Goal 3: Rabid Fan (10 pages) – 94 conversions, +52
  • Goal 4: Rabid Fan (20 pages) – 16 conversions, +3

What to make of it all

As mentioned, February was by far the best month that this site has ever seen. All the numbers are heading in the right direction, and I’ve gotten lots of great feedback from readers who tell me that my writing is resonating with them. Good times :-)

Now I just have to keep it up. This past month will be a tough act to follow, but hopefully all will go well with the launch of my online courage course on March 17th (more details on that in due time) and I can drop some helpful free articles here on the blog in the coming weeks.

Odds and ends

A few other things to mention…

Manifesto update

By my best estimation, the Disrupting the Rabblement manifesto has been downloaded/read more than 520 times. Thanks to everyone who has taken a look and helped spread the word. The manifesto is now also available via Scribd and Ebookling. On Scribd you can download all sorts of mobile versions, if you’re into that kinda thing.

Introverts in the age of social networking

Last week I did a Q&A with Amber from No Map Nomads on blog marketing and social networking. Head over there if you want to find out more about how I’m trying to build my personal brand.

Improv wins

My improv buddies in New Orleans have a new website and blog set up, and I contributed a guest post, telling the story of how I got into improv and what I liked about it the most. See here: Improv Wins: A Testimonial

Flipping your switch

My friend and fellow masterminder Spyros Heniadis recently released his first digital product called Flipping Your Switch: A meditation on awareness and defining your own freedom. I got to read through it twice before the launch and can testify that it’s a quality piece of work. Best of all, it’s free! Click on the link above to read some quick testimonials and download the ebook.

In case you missed ‘em

Here are the posts I published in the last month:

Thanks to everyone who has taken the time to check out my work here. We all have a limited supply of attention, so I very much appreciate that you’ve trusted me with some of yours. I sincerely hope that what you get from this site is worth your investment.

I also appreciate all the feedback I get from readers and respond to every e-mail and comment I receive, so please keep those coming. You can contact me via this page, or leave a comment on any post.

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    • I don’t have any solid theories, Robert, but if I look at it from a reader’s point of view, I know that I’m usually not thrilled to read interviews on blogs. If I go to a blog, I want to hear from that blogger. Occasionally it’s nice to have another voice in there, but that’s not the primary reason I read a blog.

      So in that sense I guess interviews don’t resonate an awful lot with your core audience. They want to hear more from you, not someone else.

      As regards attracting new readers to your blog, I can’t vouch for interviews as being a good way of doing that either. Usually the interviewee will offer up a tweet linking to the interview and not much more.

      Really, the best thing I got out of doing all the interviews here was more exposure to the work of some remarkable people.

      What about you, any ideas as to why your interview posts didn’t do better?

      • I can see where your coming from, but personally I actually love reading interview posts. Especily those featuring the people I highly admire. Maybe I’m just weard in that way.

        I find that interviews have a way of bringing out the parts of people that don’t come up in there day to day writing. This (http://bit.ly/9ssB4E) interview with Everett on Unschooling is a prominent example from my own web life.

        I think that most of the traffic you get from interviews is indirect and takes time. Many of the sites I read (including yours), I found from googleing the names of prominent bloggers.

        I guess that interviews resonate best with the other bloggers core fans, not your own reader base.

        I’ve been relying pretty much solely on interviews and a little commenting to actively promote my blog. Its growing, just really slowly. Part of the reason is simply because (as far as I can tell) I’m the only person on-line writing about how technology converts disability into superpower. Its not easy to target people when there’s no one to target.

        Also, guest posting is almost imposable for me. Getting guest posts requires a lot of social skills, which I don’t have, being autistic. I can emulate it to some degree, but it just comes across as weard or uniteligant.

        We really need more disability accseptance in the blogosphere.

      • You make a good point about interviews. I remember reading that interview with Everett before and I also found it interesting.

        I think what you’re doing with interviews on your site is fantastic. I just read the one you did with Stuart Duncan. You’re focused on raising autism awareness and interviews are a great way to do that. So I hope you keep going with that strategy, even if it is slow progress in terms of growth.

        Also, I wouldn’t write yourself off just yet when it comes to guest blogging. I think it would just be a matter of finding a handful of blogs that resonate with your USP and pitching to them. As long as you can write a blog post you can write a good pitch.

        Last thing: have you considered the HARO approach that Tyler used to get featured in that MSN article?